Snapdragon XR
Snapdragon XR marks the launch of a new platform powering the next generation of headwear platforms. I led the creative and UX direction for the web experience, building a design system from the ground up and directing asset development — using AI-generated concept sketches and storyboards to shape the visual framework for still imagery and video production.
Role
Lead Creative
Focus
Visual direction, UX layout, and prototyping
Links
Hero video for the XR overview page, targeting B2B (OEM) audiences and showcasing the technology built into the platform.
Five pages were designed for Snapdragon XR, with the help of AI to easily produce higher-fidelity sketches and explore visual directions for key assets.
Shot across two days at a virtual production studio, capturing video and stills entirely in-camera using LED volume technology.
Hero video for the Snapdragon XR consumer page, targeting tech enthusiasts and showcasing the various experiences the platform can support.